Sports brand enterprise Li Ning (2331.HK) has released a new logo and slogan, 163.com reported June 30. The logo combines a representation of "athletic movement" personally designed by former athlete and company founder Li Ning with the Chinese character for "person," the report said. The company is also introducing the slogan "Make The Change" to replace its former tagline "Anything Is Possible."

According to the report, the company disclosed that it will keep the old logo and slogan for other purposes and to be part of its brand capital.

Earlier this month, Li Ning announced that its fourth quarter order book revenue climbed 20.3% annually.