Chinese Brand Telematics Research: Telematics system installation rate is close to 50%
In 2020, the Chinese OEMs are scrambling to ever faster iterate infotainment systems and add new features, which have been first available to new mass-produced cars:
- In June, VENUS, SAIC Roewe’s new infotainment system mounted on Roewe RX5 PLUS, was launched on market, offering new functions such as voice cloning, Alipay applet and car-home interconnection.
- In June, BEIJING-X7 equipped with BAIC’s Magic Box system was rolled out, with capabilities like face recognition, home interconnection, and AR navigation.
- In July, BYD Han with BYD DiLink3.0 went on sale. The system features a 15.6-inch rotating center console screen and the "Littlie Di" voice icon;
- In August, HAVAL Fun-Life 2.0 integrated with Tencent Auto Intelligence 3.0 (TAI 3.0) was first seen in HAVAL F7;
- In October, Chery i-Connect@Lion4.0 system was launched with Tiggo 8PLUS, and new functions such as “Xiaoqi” intelligent assistant and voiceprint recognition were added;
- In November, ORA ES11 (pre-sold in September), an electric car running ORA Smart-café? OS, was to become available on market.
From January to August 2020, a total of 4.43 million new vehicles in China were equipped with Telematics system from January to August 2020, a like-for-like increase of 4.0%, of which 1.75 million units were Chinese brand vehicles, down by 4.8% from the prior-year period. Yet homegrown brands led in penetration and saw a rate of up to 49.7% in the first eight months of 2020, up 9.2 percentage points over the same period of last year, according to the statistics of ResearchInChina. This indicates that Chinese brands have begun to include Telematics system in standard configuration of their new vehicles.
The GKUI automotive intelligent system co-created by Geely and ECARX has been iteratively and functionally updated. As of July 2020, it has attracted more than 2 million users and been available to 40 models.
GKUI is a custom-made onboard system based on the Android system, having been iterated twice. The E01 SoC for GKUI 19 is defined by ECARX and designed by MediaTek. It uses a 64-bit quad core Central Processing Unit (CPU) that combines with dedicated Graphics Processing Unit (GPU) to support 1080p HD dual-screen display and a 4G modem. With AI Cloud, super voice, control interaction, versatile ID and other capabilities, GKUI 19 has been first available to 2020 Geely Boyue PRO. The E02 SoC with built-in 8-core CPU and independent neural processing unit (NPU) is expected to be mounted on vehicles in late 2020 or early 2021.
Incall, Changan Automobile's telematics information system has undergone two generations of upgrade: the first generation was iterated to 3.0 and the second generation fuses with TAI. In 2018, Changan Automobile established the joint venture "Phoenix Auto Intelligence" with Tencent to provide a telematics development platform and big data analysis. At present, new models, such as CS85 COUPE, UNI-T and CS75 PLUS, have started installation of the TAI-integrated Incall system. Among them, UNI-T, which was launched in June 2020, carries the latest UNI Life automotive intelligent interaction system whose underlying layer is Incall and which uses AI chip of Horizon Robotics and integrates with a range of interaction capabilities, e.g., WeChat vehicle version, Tencent Map vehicle version, Tencent Dingdang voice interaction system, face recognition, and Tencent Aiquting.
Great Wall Haval features two telematics systems: Hi-Life intelligent interconnection system and Fun-Life intelligent connectivity system. Of which, Fun-Life system is co-developed by Haval and Bean Tech, going through two iterations. Fun-Life 1.0 packing TAI 2.0 system, was first applied to 2020 Haval F5 and rolled out to the market in April 2020; the TAI3.0-integrated Fun-Life 2.0 was first found in 2021 Haval F7/F7x launched in late August 2020.
Chinese brand telematics is expected to be headed in following directions:
1. At present, the installation of telematics in new Chinese brand vehicles approximates 50%. Telematics is expected to become a standard configuration in over 100,000 models in future.
2. Chinese brands keep ahead of others by leveraging abundant ecosystem resources of internet giants like BAT (Baidu, Alibaba and Tencent). Examples include Banma Zhixing co-built by SAIC and Alibaba, Fun-Life system developed by Great Wall Motor together with Tencent, and i-Connect@Lion 4.0 Chery designed in harness with Baidu.
3. Since the outbreak of COVID-19, foreign brands have expedited deployments in telematics. In April 2020, SAIC Volkswagen announced an intelligent telematics system, and partnered with TAI, Amap, JD, Alibaba Cloud and China Mobile to strengthen localization. In July 2020, Dongfeng Nissan updated Nissan Connect system and launched the “Intelligent Connectivity Future” plan. In July 2020, BMW and Tencent formed a digital partnership to promote application of “Tencent Mini Scenarios” and WeChat vehicle version in BMW cars.
4. For functions, navigation, voice assistant, and entertainment ecosystem have become the standard configuration of new cars. All OEMs are enriching infotainment with capabilities such as large/multi-screen/jilt display, WeChat vehicle version, voice personalization/virtual image, onboard KTV, Douyin, car-home interconnection, fleet build-up and applets, as well as mobility services (refueling/washing/insurance). In future, ever more smartphone functions will be incorporated to in-vehicle infotainment system.
5. Advances have been made in the availability of 5G telematics technology in Chinese brand vehicle models. For example, Huawei 5G technology is used in production models like GAC Aion V (launched in Jun. 2020), BYD Han (launched in Jul. 2020), Roewe MARVEL R (presale in Sept. 2020), and BAIC BJEV ARCFOX αT (launched in Oct. 2020). In April 2020, Huawei initiated the “5G Automotive Ecosystem”, with 18 automaker members including FAW Group (FAW Hongqi, FAW Besturn, FAW Jiefang), Changan Automobile, Dongfeng Motor (Dongfeng Passenger Vehicle and Dongfeng Xiaokang), SAIC Group (SAIC Motor Passenger Vehicle and SAIC GM Wuling), GAC Group (GAC NE), BAIC BJEV, BYD, Great Wall Motor, Chery, JAC, Yutong Bus, SERES, NAVECO and T3 Mobility.
Smart Car Information Security (Cybersecurity and Data Security) Research Report, 2025
Research on Automotive Information Security: AI Fusion Intelligent Protection and Ecological Collaboration Ensure Cybersecurity and Data Security
At present, what are the security risks faced by inte...
New Energy Vehicle 800-1000V High-Voltage Architecture and Supply Chain Research Report, 2025
Research on 800-1000V Architecture: to be installed in over 7 million vehicles in 2030, marking the arrival of the era of full-domain high voltage and megawatt supercharging.
In 2025, the 800-1000V h...
Foreign Tier 1 ADAS Suppliers Industry Research Report 2025
Research on Overseas Tier 1 ADAS Suppliers: Three Paths for Foreign Enterprises to Transfer to NOA
Foreign Tier 1 ADAS suppliers are obviously lagging behind in the field of NOA.
In 2024, Aptiv (2.6...
VLA Large Model Applications in Automotive and Robotics Research Report, 2025
ResearchInChina releases "VLA Large Model Applications in Automotive and Robotics Research Report, 2025": The report summarizes and analyzes the technical origin, development stages, application cases...
OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2025
ResearchInChina releases the "OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2025", which sorts out iterative development context of mainstream automakers in terms of infota...
Autonomous Driving SoC Research Report, 2025
High-level intelligent driving penetration continues to increase, with large-scale upgrading of intelligent driving SoC in 2025
In 2024, the total sales volume of domestic passenger cars in China was...
China Passenger Car HUD Industry Report, 2024
ResearchInChina released the "China Passenger Car HUD Industry Report, 2025", which sorts out the HUD installation situation, the dynamics of upstream, midstream and downstream manufacturers in the HU...
ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2025 – Chinese Companies
ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2025 – Chinese Companies
Research on Domestic ADAS Tier 1 Suppliers: Seven Development Trends in the Era of Assisted Driving 2.0
In the ...
Automotive ADAS Camera Report, 2025
①In terms of the amount of installed data, installations of side-view cameras maintain a growth rate of over 90%From January to May 2025, ADAS cameras (statistical scope: front-view, side-view, surrou...
Body (Zone) Domain Controller and Chip Industry Research Report,2025
Body (Zone) Domain Research: ZCU Installation Exceeds 2 Million Units, Evolving Towards a "Plug-and-Play" Modular Platform
The body (zone) domain covers BCM (Body Control Module), BDC (Body Dom...
Automotive Cockpit Domain Controller Research Report, 2025
Cockpit domain controller research: three cockpit domain controller architectures for AI Three layout solutions for cockpit domain controllers for deep AI empowerment
As intelligent cockpit tran...
China Passenger Car Electronic Control Suspension Industry Research Report, 2025
Electronic control suspension research: air springs evolve from single chamber to dual chambers, CDC evolves from single valve to dual valves
ResearchInChina released "China Passenger Car Elect...
Automotive XR Industry Report, 2025
Automotive XR industry research: automotive XR application is still in its infancy, and some OEMs have already made forward-looking layout
The Automotive XR Industry Report, 2025, re...
Intelligent Driving Simulation and World Model Research Report, 2025
1. The world model brings innovation to intelligent driving simulation
In the advancement towards L3 and higher-level autonomous driving, the development of end-to-end technology has raised higher re...
Autonomous Driving Map (HD/LD/SD MAP, Online Reconstruction, Real-time Generative Map) Industry Report 2025
Research on Autonomous Driving Maps: Evolve from Recording the Past to Previewing the Future with "Real-time Generative Maps"
"Mapless NOA" has become the mainstream solution for autonomous driving s...
End-to-End Autonomous Driving Research Report, 2025
End-to-End Autonomous Driving Research: E2E Evolution towards the VLA Paradigm via Synergy of Reinforcement Learning and World Models??The essence of end-to-end autonomous driving lies in mimicking dr...
Research Report on OEMs and Tier1s’ Intelligent Cockpit Platforms (Hardware & Software) and Supply Chain Construction Strategies, 2025
Research on intelligent cockpit platforms: in the first year of mass production of L3 AI cockpits, the supply chain accelerates deployment of new products
An intelligent cockpit platform primarily r...
Automotive EMS and ECU Industry Report, 2025
Research on automotive EMS: Analysis on the incremental logic of more than 40 types of automotive ECUs and EMS market segments
In this report, we divide automotive ECUs into five major categories (in...